The Brooklyn Nets have arrived, logo and style by Jay-Z

April 30, 2012

“Hello Brooklyn…” If you got the Beasie Boys in your head, or even Lil Wayne and 808’s, that may not be an accident. The playoff-less New Jersey Nets, with Jay-Z as a minority shareholder, has now been officially rechristened the Brooklyn Nets, and as all such things go, the first thing to change is the logo. And from the looks of it, it was Jay-Z behind the rebranding as he is credited as the designer of the logos the Nets will use next year along with the new black and white color scheme. And their new tagline, from a Beastie Boys track on Paul’s Boutique and reminiscent of a track off of Jay-Z’s American Gangster album a few years ago, is going mesh quite well with the vintage hip-hop theme the Nets are going for in their merchandising, with plenty of cues towards Beastie Boys, Biggie Smalls, and of course, Jay-Z songs (or even Biggie AND Jay-Z songs, even).

And to say it, Jay-Z didn’t do a bad job at all. It’s the NBA logo equivalent of a slim suit with a skinny black tie, and in a sea of logo misfires that is the modern-day NBA (gaddam that Golden State Warriors logo still looks clunky as hell) it’s nice someone finally can put something vintage looking on their shorts that actually looks classy as well. Speaking of vintage, here’s another sign that hip-hop has aged to the point where we can be talking about vintage hip-hop.

posted: April 30th, 2012, 12:47pm


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