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RTB 2012: Black Hippy officially hits the Bay

Reppin’ their SoCal roots, Black Hippy solidified their spot as staples in the California hip-hop game with their first official performance in the Bay Area at Rock the Bells 2012. The San Francisco fanbase might not fux with the Dodgers, but that doesn’t mean they don’t got love for hip-hop’s hottest, deepest, youngest, and most consistent artistic collective. With all the hyperbole at play, it’s hard not to make comparisons to NWA, especially since the Dr. himself collaborated with and publicly endorsed the group.

Words: Erica Castello, Pictures: Amari Kenoly and Waylan Choy / August 25, 2012


Reppin’ their SoCal roots, Black Hippy solidified their spot as staples in the California hip-hop game with their first official performance in the Bay Area at Rock the Bells 2012. The San Francisco fanbase might not fux with the Dodgers, but that doesn’t mean they don’t got love for hip-hop’s hottest, deepest, youngest, and most consistent artistic collective. With all the hyperbole at play, it’s hard not to make comparisons to NWA, especially since the Dr. himself collaborated with and publicly endorsed the group. Ab-soul even has his previously free-flowing afro pulled back and paired with dark glasses - a kind of walking tribute to the late great Easy E.

Jay Rock warmed up a crowd that - true to Kendrick’s Section 80 track “ADHD” - wasn’t quite paying attention… yet. But Black Hippy doesn’t do wack shows - they just don’t. By the time Schoolboy Q came out with “Druggys Wit Hoes Again”, hood up and admittedly drunk, the crowd was certifiably turnt up and in tune with what is rapidly becoming a full-blown Black Hippy movement. When Kendrick pulled out “Swimming Pools (Drank)” he managed to speak to an oft-glossed over and apparently pervasive problem in youth culture. Namely, self-medication and the struggle it belies. The crowd sang with him for damn near every word, finally working themselves into the kind of unrivaled hype that is appropriate for hip-hop’s current golden child and the abundantly talented Black Hippy crew.

posted: August 25th, 2012, 7:35pm



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