Kendrick Lamar, “Swimming Pools (Drank)” Live on Jimmy Fallon

And the hype engine rolls on for Kendrick’s big major label debut, as he gets the honors of performing his new signature song with The Roots. good kid, m.A.A.d city is due on October 22.

posted: October 3rd, 2012, 1:25am


Kendrick Lamar - King Kunta: Behind the Scenes

​A “making of” that may evoke as many feels as the music video itself. Kendrick dancing in corner stores, with Compton homies, and on the historic swapmeet… Watch


Can Kendrick’s Album Change Hip-Hop Forever?

To Pimp a Butterfly has had a huge impact…listen to insightful hip-hop personalities break it down in this new piece from Mixologi. Watch


Kendrick Lamar - King Kunta

​Filmed in Compton, featuring his people, Kendrick keeps it real with his first video release since To Pimp a Butterfly dropped on March 16th. Watch

The Dash

When White Journalists try to Pimp a Butterfly

When Kendrick Lamar drops an album, it’s no surprise that every media entity with even a remote connection to hip-hop will feel compelled to write about it.… Read


Kendrick Lamar - The Blacker the Berry

​Peep (audio) Kendrick Lamar’s latest gift: The Blacker the Berry Watch


Kendrick Lamar - i

​Sing it. Feel it. Self-love. This is hip-hop. Watch